VILNIUS — One stalwart of Lithuania’s beleaguered advertising market, mobile phone operators, are hinting that they too will shrink their promotion budgets.
During the crisis, consumers’ budgets have shrunk and advertising is not garnering the desired effect for the telecommunications companies.
Both Tele2 and Omnitel are planning on [private_supervisor]reducing their marketing budgets for 2011 because they had been spending too much money on it. Instead they will be looking for more targeted advertising that suits the audience, Tele2’s Executive Vice President and Chief Commercial Officer Anders Olsson told the business newspaper Verslo Žinios.
“Hard times are the perfect time to reach the audience with our message. This will free up a lot of money because consumers now have a core value of frugality, which is consistent with our strategy,” Olsson said.
Data from TNS Lithuania shows that an average of 39.2 percent less money was spent on advertising in 2009 than in 2008 by the country’s top six companies.
Omnitel marketing manager Giedrius Makauskas said that the crisis had had a “direct impact” on the marketing budget and it will now be cut in accordance with the decline in usage.
Since 2008, Omnitel’s advertising spend has decreased by 24.6 percent.
Not only will the advertising spend drop, but the company will change the media channels that it uses, Makauskas said. Online will now take precedence over print media as it is cheaper and reaches more people.
Tele2 said they would not be radically changing the channels they use. [/private_supervisor] [private_subscription 1 month]reducing their marketing budgets for 2011 because they had been spending too much money on it. Instead they will be looking for more targeted advertising that suits the audience, Tele2’s Executive Vice President and Chief Commercial Officer Anders Olsson told the business newspaper Verslo Žinios.
“Hard times are the perfect time to reach the audience with our message. This will free up a lot of money because consumers now have a core value of frugality, which is consistent with our strategy,” Olsson said.
Data from TNS Lithuania shows that an average of 39.2 percent less money was spent on advertising in 2009 than in 2008 by the country’s top six companies.
Omnitel marketing manager Giedrius Makauskas said that the crisis had had a “direct impact” on the marketing budget and it will now be cut in accordance with the decline in usage.
Since 2008, Omnitel’s advertising spend has decreased by 24.6 percent.
Not only will the advertising spend drop, but the company will change the media channels that it uses, Makauskas said. Online will now take precedence over print media as it is cheaper and reaches more people.
Tele2 said they would not be radically changing the channels they use. [/private_subscription 1 month] [private_subscription 4 months]reducing their marketing budgets for 2011 because they had been spending too much money on it. Instead they will be looking for more targeted advertising that suits the audience, Tele2’s Executive Vice President and Chief Commercial Officer Anders Olsson told the business newspaper Verslo Žinios.
“Hard times are the perfect time to reach the audience with our message. This will free up a lot of money because consumers now have a core value of frugality, which is consistent with our strategy,” Olsson said.
Data from TNS Lithuania shows that an average of 39.2 percent less money was spent on advertising in 2009 than in 2008 by the country’s top six companies.
Omnitel marketing manager Giedrius Makauskas said that the crisis had had a “direct impact” on the marketing budget and it will now be cut in accordance with the decline in usage.
Since 2008, Omnitel’s advertising spend has decreased by 24.6 percent.
Not only will the advertising spend drop, but the company will change the media channels that it uses, Makauskas said. Online will now take precedence over print media as it is cheaper and reaches more people.
Tele2 said they would not be radically changing the channels they use. [/private_subscription 4 months] [private_subscription 1 year]reducing their marketing budgets for 2011 because they had been spending too much money on it. Instead they will be looking for more targeted advertising that suits the audience, Tele2’s Executive Vice President and Chief Commercial Officer Anders Olsson told the business newspaper Verslo Žinios.
“Hard times are the perfect time to reach the audience with our message. This will free up a lot of money because consumers now have a core value of frugality, which is consistent with our strategy,” Olsson said.
Data from TNS Lithuania shows that an average of 39.2 percent less money was spent on advertising in 2009 than in 2008 by the country’s top six companies.
Omnitel marketing manager Giedrius Makauskas said that the crisis had had a “direct impact” on the marketing budget and it will now be cut in accordance with the decline in usage.
Since 2008, Omnitel’s advertising spend has decreased by 24.6 percent.
Not only will the advertising spend drop, but the company will change the media channels that it uses, Makauskas said. Online will now take precedence over print media as it is cheaper and reaches more people.
Tele2 said they would not be radically changing the channels they use. [/private_subscription 1 year]
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