While more expensive to print, the glossy sheen the magazine format gives will significantly improve the quality of photos in Eesti Ekspress.
TALLINN — One of Estonia’s most important newspapers during the countries drive for independence is transforming into a magazine.
Priit Hõbemägi, editor of Estonia’s most popular weekly newspaper Eesti Ekspress said Thursday that starting in mid-March, the voluminous newspaper with the scarlet-red header will be published as a magazine.
The switch has been under construction by the editorial board since summer 2009, and the layout will resemble the German newspapers Der Spiegel and Stern. AS Eesti Ajalehed, Eesti Ekspress’ publisher said the actual content will not [private_supervisor]shift, though, assuring that the investigative journalism the publication is known for will not change.
An important voice
Founded in 1989 by journalist Hans H. Luik just before Estonia’s independence, the newspaper was first to accurately report on Soviet politics under the freedoms Gorbachev’s glasnost policy that turned around 70 years of heavy-handed state censorship. Today, Eesti Ekspress remains the standard-bearer for investigative journalism in Estonia and has uncovered many stories that the people involved would have preferred to stay hidden. It’s typically read by people age 20 to 49 with above average incomes, around 60 percent of which reside in or around Tallinn.
In an interview with ERR’s nightly news program Thursday, Hõbemägi said that the weekly newspaper has always been a newspaper by format but a magazine by content. Hõbemägi called the switch an exciting challenge that will improve both the print and online editions.
“We will be investigative stories in the future as well, and it is our main subject,” Hõbemägi said. “Plus we’ve significantly renewed some of the genres, we will have blog formats, a Twitter-like format allowing the journalists to tweet and seek for other tweeters.”
[/private_supervisor] [private_subscription 1 month]shift, though, assuring that the investigative journalism the publication is known for will not change.
An important voice
Founded in 1989 by journalist Hans H. Luik just before Estonia’s independence, the newspaper was first to accurately report on Soviet politics under the freedoms Gorbachev’s glasnost policy that turned around 70 years of heavy-handed state censorship. Today, Eesti Ekspress remains the standard-bearer for investigative journalism in Estonia and has uncovered many stories that the people involved would have preferred to stay hidden. It’s typically read by people age 20 to 49 with above average incomes, around 60 percent of which reside in or around Tallinn.
In an interview with ERR’s nightly news program Thursday, Hõbemägi said that the weekly newspaper has always been a newspaper by format but a magazine by content. Hõbemägi called the switch an exciting challenge that will improve both the print and online editions.
“We will be investigative stories in the future as well, and it is our main subject,” Hõbemägi said. “Plus we’ve significantly renewed some of the genres, we will have blog formats, a Twitter-like format allowing the journalists to tweet and seek for other tweeters.”[/private_subscription 1 month] [private_subscription 4 months]shift, though, assuring that the investigative journalism the publication is known for will not change.
An important voice
Founded in 1989 by journalist Hans H. Luik just before Estonia’s independence, the newspaper was first to accurately report on Soviet politics under the freedoms Gorbachev’s glasnost policy that turned around 70 years of heavy-handed state censorship. Today, Eesti Ekspress remains the standard-bearer for investigative journalism in Estonia and has uncovered many stories that the people involved would have preferred to stay hidden. It’s typically read by people age 20 to 49 with above average incomes, around 60 percent of which reside in or around Tallinn.
In an interview with ERR’s nightly news program Thursday, Hõbemägi said that the weekly newspaper has always been a newspaper by format but a magazine by content. Hõbemägi called the switch an exciting challenge that will improve both the print and online editions.
“We will be investigative stories in the future as well, and it is our main subject,” Hõbemägi said. “Plus we’ve significantly renewed some of the genres, we will have blog formats, a Twitter-like format allowing the journalists to tweet and seek for other tweeters.”[/private_subscription 4 months] [private_subscription 1 year]shift, though, assuring that the investigative journalism the publication is known for will not change.
An important voice
Founded in 1989 by journalist Hans H. Luik just before Estonia’s independence, the newspaper was first to accurately report on Soviet politics under the freedoms Gorbachev’s glasnost policy that turned around 70 years of heavy-handed state censorship. Today, Eesti Ekspress remains the standard-bearer for investigative journalism in Estonia and has uncovered many stories that the people involved would have preferred to stay hidden. It’s typically read by people age 20 to 49 with above average incomes, around 60 percent of which reside in or around Tallinn.
In an interview with ERR’s nightly news program Thursday, Hõbemägi said that the weekly newspaper has always been a newspaper by format but a magazine by content. Hõbemägi called the switch an exciting challenge that will improve both the print and online editions.
“We will be investigative stories in the future as well, and it is our main subject,” Hõbemägi said. “Plus we’ve significantly renewed some of the genres, we will have blog formats, a Twitter-like format allowing the journalists to tweet and seek for other tweeters.”[/private_subscription 1 year]
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