A. Le Coq hopes to attract drinkers in Sweden, England and Central Europe with its cider.
TALLINN — Estonia’s leading beverage manufacturer A. Le Coq has set an ambitious goal of increasing its cider exports to the rest of Europe by 50 percent each year.
A. Le Coq CEO Tarmo Noop said he does not see success in beer exports, as the local beer is typically the winner in Europe, so the company is turning its attention to cider. A. Le Coq cider has been on sale in Denmark since the end of 2009, and the new target markets for export are Sweden, England and Central Europe. A different package will be developed for [private_supervisor]each country, with the goal of rivaling Sweden’s Kopparberg for alcoholic cider enthusiasts.
“The cider market does not have a big competition, especially on the contemporary brands, which are a huge hit amongst the young,” Noop told Äripäev.
In 2009, the company sold 100 million liters of beverages, 3.3 million of which went for export. A. Le Coq is now selling around 400,000 liters abroad per month.
[/private_supervisor] [private_subscription 1 month]each country, with the goal of rivaling Sweden’s Kopparberg for alcoholic cider enthusiasts.
“The cider market does not have a big competition, especially on the contemporary brands, which are a huge hit amongst the young,” Noop told Äripäev.
In 2009, the company sold 100 million liters of beverages, 3.3 million of which went for export. A. Le Coq is now selling around 400,000 liters abroad per month.[/private_subscription 1 month] [private_subscription 4 months]each country, with the goal of rivaling Sweden’s Kopparberg for alcoholic cider enthusiasts.
“The cider market does not have a big competition, especially on the contemporary brands, which are a huge hit amongst the young,” Noop told Äripäev.
In 2009, the company sold 100 million liters of beverages, 3.3 million of which went for export. A. Le Coq is now selling around 400,000 liters abroad per month.[/private_subscription 4 months] [private_subscription 1 year]each country, with the goal of rivaling Sweden’s Kopparberg for alcoholic cider enthusiasts.
“The cider market does not have a big competition, especially on the contemporary brands, which are a huge hit amongst the young,” Noop told Äripäev.
In 2009, the company sold 100 million liters of beverages, 3.3 million of which went for export. A. Le Coq is now selling around 400,000 liters abroad per month. [/private_subscription 1 year]
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